HOGGER & Co. Photography

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NYFW Alice + Olivia SS 2013 Backstage + Presentation

I was thrilled to be invited to shoot Alice + Olivia backstage and presentation at NYFW.

I have never fallen so in love with color as I did at this presentation. Everything was just gorgeous, from the skillfully applied makeup (I am a huge fan of this Stila product) to the sleek low pony-tails and of course, the colorful, perfectly fitting, 50's inspired collection. The energy backstage was contagious, not to mention how fun it was to see Kelly Bensimon give interviews and snapping photos with her iPhone.

Another highlight for me was meeting Jamie Beck (From Me To You) who I've admired for a long time. She was really sweet and I literally died when THIS was taken.

I also had a chance to meet Kelly (The Glamourai), Rebecca (Rebecca Prus) and Kim (J'Adore Couture) all of whom were as lovely as one could imagine. Then my new fashion week friend Chris (TheTinyTieRant) and I hightailed it outta there for more shows!

So here, in a bit of gritty photojournalistic style...I hope you enjoy.