HOGGER & Co. Photography

View Original

Boston: Saks Fifth Avenue: Designer Floor Launch

 

As a photographer I am always seeking to capture the beauty in everything and the grand opening for the newly remodeled designer floor at Saks Fifth Avenue was exactly that: beautiful.

The ribbon cutting ceremony was hosted by VP General Manager Gretchen Pace and Marketing Director Cara Fratto, who unveiled the myriad of luxury boutiques including Donna Karan, Alexander McQueen, Alaïa, Stella McCartney, Pucci, Givenchy, Céline, to name but a few.

Each of the luxury brand's aesthetics are reflected in the unique layout, lighting and interior design of each shop. Exquiste materials, some imported from Italy, are showstoppers themselves, notably the pink inlaid wood floor (designed by Stella McCartney herself), the luminescent onyx wall from the team at Céline, and the baroque moulding at Alexander McQueen.

Donna Karan herself raved about the newly designed floor when she was in town for the launch of her own in-store boutique.

Join me as I take you on the scenic route through a lil' bit of luxury brought to you in classic Saks Fifth Avenue fashion...

Photography, commissioned for Saks Fifth Avenue, Boston.