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HOGGER & Co. media

photographing what everyone wants to remember. since 2006

  • Work
  • Work With Me
  • Weddings + Engagements
  • Publications
  • Travel - Canada
  • Travel - USA
  • Travel - International
  • Prints
  • 3D Animation Demo Reel
  • Travel Guides
    • Travel Tips
    • Amsterdam
    • Aruba: One Happy Island
    • Beers Around the World
    • Boston City Guide
    • Downton Abbey: Filming Locations
    • New Mexico: White Sands 5 tips
    • New Orleans City Guide
    • Puerto Rico: San Juan Guide
    • Stockholm: 10 Things to Do
  • Blog
    • PHOTOHOGGER
    • FASHIONHOGGER
    • FOODHOGGER
  • ABOUT
  • CONTACT

Boston: Neiman Marcus, TRENDS for Fall!

I don't know about you, but I'm ready for fall!

Especially if RED is the new neutral!

Come join me as I photograph the opening night of the Neiman Marcus Fall Trend Event, where everything from rocker chic to a bit of tomboy, to the pointed toe (yes, it's back!) to scaled-down handbags, and red as the new neutral are coming at you this season!

Classics like black, navy and animal print aren't going anywhere. As for jewelry, try layering lots of chain-link necklaces and studded pieces. I love that the moto jacket is here to stay, too.

Neiman Marcus personal stylist Elisha Daniels gives a fashion presentation sharing the latest trends for the season, and it's all fabulous!

Come, see....

Read more

tags: Boston, CUSP, Fall 2013, Neiman Marcus, Neiman Marcus Trend Event, boston fall, eelisha daniels, fall, fashion project, maggie models, neiman marcus CUSP, red
categories: bags, boston, designers, fashion, jewelry, shoes, shopping, style
Thursday 08.15.13
Posted by Smita Jacob
Comments: 7
 

Style Profile: Marissa from The Well Appointed Catwalk

All my life. I went to college in upstate New York but came back after graduation.

Read more

tags: Boston, Boston Bloggers, Marissa, Well Appointed Catwalk, bloggers, boston fashion bloggers, fashion, style, style profile
categories: boston, boston bloggers, fashion, street, style, style profile
Friday 07.26.13
Posted by Smita Jacob
Comments: 12
 

Boston: Hippie Chic at the MFA

I was born in the 70s....um...that's the LATE 70s, but have always been a fan of the 70s boho chic look. Especially all of the colors and patterns of that decade, so when I was invited to check out the new Hippie Chic exhibit at the MFA, I brought Anathalia along for the "trip".

Read more

tags: 60s, 70s, 70s fashion, Art, Boston, Boston museum of fine art, Hippie Chic, MFA, MFABoston, clothes, fashion, indian
categories: art, boston, costume, designers, fashion, hair, jewelry, mens, vintage
Wednesday 07.24.13
Posted by Smita Jacob
Comments: 5
 

Style Profile: Alaina from So Alaina

Sometimes you meet a person at just the perfect time in your life.

For me this person is Alaina, a freelance writer, who recently moved to Boston and contacted me for a fashion and lifestyle shoot for the launch of her new blog So Alaina.

The day before the shoot, we met for tea and hit it off! I couldn't believe we hadn't met before!
Since then, we've been to yoga together and jogged umbrella-less through Back Bay in search of smoothies.

Our stages in life, love for travel and support for the Bruins (a topic of many a conversation) are just a few of the similarities we both share, so without further ado, allow me to introduce you to the beautiful, warm and bubbly Alaina!

 

i just moved here in december. but my dad has lived here for a decade, and i've been visiting for that long. i used to spend my summers poolside in his old house in melrose.

Read more

tags: Alaina, Boston, North End, So Alaina, Style Profie, boston style, editorial, fashion boston, fashion shoot, italian, italy, style
categories: boston, boston bloggers, fashion, photography, style, style profile
Thursday 06.20.13
Posted by Smita Jacob
Comments: 7
 

Chicago: Rebecca Minkoff #RMRoadtrip

Meeting Rebecca Minkoff at Nordstrom for #RMRoadtrip was a.... trip!

Add meeting blogger Clare from C Squared W in real life with her friend Kristen? Perfection.

It made for a wonderful time in Chicago...and I bought this for my sister, which Rebecca signed.

Read more

tags: Chicago, Clare, Nordstorm, RMRoadtrip, Rebecca Minkoff, Rebecca Minkoff Chicago, dedesigners, fashion, shopping, travel
categories: designers, fashion, product, shopping, travel
Friday 05.10.13
Posted by Smita Jacob
Comments: 7
 

Seoul + Jeju: What to Pack

Headed to South Korea, specifically Seoul and Jeju! I've never been to that part of the world but from what I've learned, the people over there dress very well and the women like looking feminine and like to dress up!

So, I'm thinking my love for blouses will come handy and will be packing many a girlie shirt, the florally, ruffly and lacey, the better! It's SPRING afterall!

I actually did buy the Prabal Gurang dress from Target, and I love the way it fits!

The key to rainy island weather is layers! I will take a couple of light cardigans as well, just in case but here's my wish list of what to pack.

 

Seoul + Jeju

 

Seoul + Jeju by hoggerandco featuring 1920s jewelry

tags: Travel and Tourism, jeju, jeju island, korea, pack, seoul, travel, what to pack
categories: fashion, shopping, style, travel, what to pack
Friday 05.03.13
Posted by Smita Jacob
Comments: 8
 

Danielle from Story Of Style

Danielle of Story of Style is one of the first bloggers I met in Boston. I love her vivacious, warm personality and cool girl vibe! She was also one of the first fans of my photography, and we both share our love for the Big Apple!

Needless to say, I was beyond thrilled to photograph her recently, before her big move back to New York City!

We were supposed to meet last week on Monday April 15, but we all know how that day panned out.

So, with a beautiful Spring day in Boston this past weekend, we were able to shoot at The Liberty Hotel and in and around Beacon Hill.

Here, some of my favorites....

Read more

tags: Boston, Danielle, Story of Style, beacon hill, fashion shoot, street fashion, street photography, street style, street style photography, style
categories: beauty, boston, boston bloggers, fashion, photography
Tuesday 04.30.13
Posted by Smita Jacob
Comments: 6
 

Boston: Blog Better Boston Style Summit

This past weekend was the Blog Better Boston Style Summit, a local blogging conference organzied by Amy and Alana and held here.

I was honored to be invited to host a discussion session on Instagram sharing 10 tips on How to Make your Instagrams Better and Finding Your Voice (Thank you Kait for this shot of me!).

I also enjoyed attending the style summit to hear the other speakers discuss topics such as working with brands, creating content calendars and media kits. 

It was so wonderful to meet bloggers in person (Kaitlin, Melissa, Georgina, the JustUsGals, Allie, Tieka, Julie, Emily, Alyssa, Susan, Brooke, Holly, Sheryl) and see others I hadn't seen in a while (Alison {who I accidentally called Amy during my sesh!}, Shauna, Alana, Amy, Emily, Kristen, Amanda, Surabhi, Noelle and Elissa)

If you missed my Instagram discussion, here's a recap:

10 tips on how to make your Instagrams better

  • Find your voice on Instagram by connecting and following others in the IG community
  • Hashtag so that people can find you!
  • ie: #igersboston (Instagrammers in Boston), #igers, #igdaily, #ignation etc., will allow you to connect with other IGs in Boston and around the world!
  • Take a genuine interest in others, and leave comments
  • Be visible, not just online (attend events such as Blog Better Boston and other blogger events)
  • Be passionate about your IGs, treat them as you would photos with a real film camera
  • Explore other apps to make your IGS better (ie. VSCOcam, Instasize and Afterglow)

There were a lot of sessions I wanted to go to, but alas, could only attend a handful, so here are some things I learned:

Working with Brands led by Kristen

  • know your stats using google analytics
  • a media kit is really important to introduce yourself
  • create a pitch and send to a brand you really like and identify with
  • know which posts are most read on your blog (most interaction/likes/views)
  • your time is valuable
  • follow up once you have worked with the brand/done a post

Creating a content calendar led by Julie:

  • identify your priorities
  • create a content calendar and schedule posts so that there is consistancy for your readers
  • use google calendar or even a paper calendar and pencil, whatever works for you
  • stick to a general theme and find your niche
  • save your great idea for when you have time

Creating a media kit led by Tieka:

  • a media kit is a pre-packaged set of promo material on YOU
  • selling yourself to give a brand a few facts on whether or not you are a good fit for them
  • include: about page, you and your blog, site stats, past brands/partnerships
  • what you can provide as a service (ie. sponsored blog post, giveaway, side bar ads, text links, be gifted products to review)

Here are just a few snap shots from the Style Summit, as I was mostly taking notes! For more #BBBos coverage, check out the Twitter feed, and for more photos and updates follow Blog Better Boston on Facebook.

 

 

Thank you Amy and Alana for having me, and for all the sponsored goodies!

Here's how you can join the next Blog Better Boston summit.

tags: BBBos, Blog Better Boston, Boston, Boston Blogger events, Boston Bloggers, Boston style summit, blog better, bloggers, instagram, instagram tips, style, tips
categories: boston, boston bloggers, fashion
Monday 04.29.13
Posted by Smita Jacob
Comments: 14
 

Boston: Jason Wu at the ICA

The Institute of Contemporary Art recently hosted fashion designer Jason Wu for a conversation with chief curator Helen Molesworth.  

I met up with Elizabeth, Jaime, Noelle and Elissa for the talk and I think we were all impressed by how warm, candid and genuinely funny he was!

Wu credits his parents for allowing him to go to any college he wanted, with the only condition being that he went to boarding school. Wu went to Parsons.

He also thanked Debi Greenberg, owner of Louis Boston for being a tastemaker and one of the first stores to carry his designs.

He reflected on how gorgeous the First Lady Michelle Obama is, and how well-dressed!

He mentioned that his "approach to fashion is that it's super wearable" and reflected upon the first time he saw someone wearing his clothes, thinking "That's look #9!"

A few quotes I tweeted:

"As designers we have to react to what's relevant." "It's the ability to do something when it makes sense" - @JasonWu @ICAinBOSTON #JasonWu

"I'm most myself when I'm doing my work." @JasonWu "I do things that I want to do" @ICAinBOSTON #JasonWu #ICABoston

Wu laughingly remarked:

"A Jason woman doesn't want to talk to you. She's a little bit bitchy."

For more coverage of the event, be sure to check out Elizabeth and Elissa's awesome recaps!

tags: ICA, ICA Boston, Jason Wu, Wu, boston Jason Wu, design, designers, fashion, fashion designers
categories: art, boston, designers, fashion
Monday 04.08.13
Posted by Smita Jacob
Comments: 1
 

Boston: Indochino Traveling Tailor

I was honored when Indochino commissioned me to photograph their Traveling Tailor pop-up shop at 234 Clarendon St., in Boston this week!

Based in Vancouver, Canada (always happy to work with my fellow Canadians!), Indochino provides customizable, high quality, hand-tailored suits and shirts (and accessories) for the sophisticated and dapper gentleman.

Traveling Tailor has already been suiting up Chicago, New York City and Washington DC, and now they are here to #SuitUpBos!

Pre-book your 30-minute appointment with one of their talented senior stylists, and if you purchase a suit in store, (starting at $379) you'll also receive a free custom designed and fitted dress shirt as well as a gift set containing cufflinks and a tie pin!

Indochino is currently taking appointments so get measured up to size, while the traveling tailor(s) are in town, only until April 15!

Here's a look at INDOCHINO in Boston...

Read more

tags: Boston, boston fashion, dresscodeboston, jeff lahens, tailored suits for men
categories: boston, design, fashion, mens, shopping, style
Friday 03.29.13
Posted by Smita Jacob
Comments: 3
 

Boston: Neiman Marcus, AnaMaria Pimental for SPRING!

Is it Spring, yet? Honestly, we're so close, yet so far.

At Neiman Marcus, at least, Spring was in the air, thanks to AnaMaria Pimental who is Neiman Marcus's Fashion Accessories Director. I was invited to photograph her colorful fashion presentation on all the trends coming up this season.

So, what's hot? Blues and oranges! As is, "relaxed chic" all the way down to a studded-toe Miu Miu sneaker!  Also, prints are here to stay, which is good because I'm always a fan of a good dose of flowers.

Some of the highlights included this Judith Leiber William Crystal Frog purse, Charlotte Olympia shoes (the likes of which we've already raved about here) especially the Eiffel Tower sandals and the cute cat-face slippers. So, hooray for a range of flats and heels (like these amazing Alexander McQueen studded booties) for Spring.

And I picked up a fun styling tip for carrying a scarf: wrap it around the handle of your bag (as was done over this beautiful Nancy Gonzalez bag) making it look stylish and also easy to carry.

My favorite had to be this Alice + Olivia's embroidered jacket! How stunning, right? Styled with beautiful jewelry designed by Dina Mackney, the jacket looks polished and colorful!

So, come in from the cold and look ahead to a fashionable Spring with AnaMaria's cheery presentation of pretty looks on the always gorgeous Maggie models: Marie, Lauren, Marta and Amber.

Also, Roger Daltrey from The Who barely escaped my lens as he shopped! Thanks to Elizabeth for pointing him out to me, and to Lei Ann for capturing my photographer's stance!


What are you most looking forward to wearing this Spring?

 

tags: Accessories, Alexander McQueen, Neiman Marcus, alice + olivia, bags, boston fashion, heels, neiman marcus show, shoes, spring, spring 2013
categories: bags, beauty, boston, designers, fashion, jewelry, shoes, shopping
Monday 03.25.13
Posted by Smita Jacob
Comments: 5
 

Boston: Neiman Marcus, CUSP Preview Party!

I've been meaning to try Bar Method for over a year now. No, really. I meant to join a few of my favorite Boston bloggers at the studio in Boston, and never did, and now they're at Level 2, and I've still been meaing to go.

So, I was definitely excited to meet Bar Method Boston owner McKenzie Howarth at the Neiman Marcus CUSP Preview party and see some of the demos first hand!

Along with amazing Kate Somerville's Dermalquench facials, Estee Lauder spring make-overs and music by DJ Liz Ladoux, McKenize and Adrian demonstrated many a bar method move, making each look effortless and elegant.

They were even giving away passes to a MONTH of free classes! I think everyone who was at the CUSP party was inspired by them and (like me) immediately considering signing up for a class the next day.

In fact, I really am going tomorrow. I WON a month of free classes! I'm nervous. Wish me luck!

Have you tried Bar Method?

tags: Bar Method, Bar Method Adrian, Bar Method Boston, Bar Method McKenzie, Boston, CUSP, Neiman Marcus, neiman marcus CUSP
categories: beauty, boston, fashion, health
Monday 03.18.13
Posted by Smita Jacob
Comments: 6
 

Boston: Neiman Marcus, Beauty Event Kickoff PARTY!

Neiman Marcus sure knows how to throw a party!

Last Thursday night's festivities to kick off the Beauty Event of the season was no exception.

Hosted by the amazing Katie Boyd of Miss Fit Gym, she was joined by the beautiful Miss Massachusetts, Miss Teen Massachusetts and Miss New Hampshire.  Sterling Williams of Chanel created magic with his super team, and the gorgeous "belles" of Honeybelle Body Buffer Nancy Donahue and Susan Pasanen were there for a night of beauty.

Top ALL of that off with overflowing champagne?? That's a party!

And I was happy to capture all of it...

Neiman Marcus's Beauty Event is on until March 3 2013!

 

tags: Beauty, Bellecore, Boston, Boston CIrcus, Chanel, Honeybelle, Katie Boyd, Miss Fit Gym, Miss Massachusetts, Miss Teen Massachusetts, Neiman Marcus, Sterling Williams
categories: beauty, boston, fashion, fragrance, shopping
Monday 02.25.13
Posted by Smita Jacob
Comments: 6
 

NYFW Brandon Sun FW 2013

Last year at Brandon Sun's Spring presentation, I fell in love with all of the soft furs and flowy chiffon in greys and white.

This season, I was unable to attend due to the weather, but thanks to Anjali and Rohina, the shows were covered for Hogger & Co.

Here's Rohina's take on Brandon Sun's FW 2013 Collection:

Just got back from an amazing short trip to NYC. The show started really early in the morning which was perfect since I am a morning person. Got ready and took a New York cab to the Lincoln center. It was really nice to see the Mercedes Benz Fashion week sign. Since it was my first fashion show, I was overly excited. Thanks to Hogger & Co. we were able to attend the Brandon Sun presentation. As we entered the room the models were standing like statues. It was breathtaking. It was like an art museum. The press was surrounding the artwork, snapping away. All the pieces were on the darker scale; shades of grays, dark blues, dark green and black with touches of white. Uses of fur and velvet, silks and leather. Such an amazing and beautiful presentation.

Thanks Rohina!

tags: Brandon Sun, FW2013, fashion, maadamoiselle, nemo, new york fashion, new york fashion week, nyc, nyfw, rohina hussain
categories: New York Fashion Week, designers, fashion
Wednesday 02.20.13
Posted by Smita Jacob
Comments: 1
 

NYFW Herve Leger FW 2013

I was so excited to have been invited to shoot backstage and runway at Herve Leger this season, however I was prevented from going to NYC because of THIS, so Anjali was gracious enough to cover backstage and runway for me, last minute! Thanks girl :)

It looked like a GORGEOUS SHOW with many celeb sighted with designers Max Azria and Lubov Azria including Petra Nemcova, Coco Rocha, Miss USA and Russell Simmons!

Here's what Anjali thought of the show:

PeTA beware, fur is definitely back in 2013.  After seeing a few fashion shows for FW 2013, one trend I definitely see is bold leather and fur.  Herve Leger's futuristic FW collection seems what a retro collection in the year 2030 would look like.  Modern materials with intricate embroidery and different prints in body hugging cuts seem to reign supreme. The leather cutouts are layered on top of fine knits and add a textural appealing quality. Black caps are used as accessories to give some of the fine quality garments a harder edge. In this collection, the attention is definitely in the details.

Thanks again Anjali! :)

tags: FW2013, Fall 2013, Herve Leger, NYFW Herve Leger, fashion shows, fur, new york fashion, new york fashion week, nyc, nyfw, undefined, winter
categories: New York Fashion Week, designers, fashion
Friday 02.15.13
Posted by Smita Jacob
Comments: 1
 

NYFW Candela FW 2013 RTW

Candela's FW 2013 RTW presentation took place recently, and Anjali who lives in NYC was there covering for me. We were both at the Spring presentation last year.

Here's what she said:

The themes for this collection seem to be a blend of country chic and the roaring twenties. The romantic feel of some of the designs transport me to the time of the Great Gatsby. The flapper like dresses with bugle beads and sequins are a definite hit as are the long silk gown in a perfect shade of peach with a low sequined back. The deer sweater with fur collar mixed with the finely knit cashmere lace skirt show that the two can be combined. There are juxtapositions of hard and soft mixed together as with the black leather motorcycle jackets and flowy lace sheer skirts. The presentation made me feel like I was walking through an artist's studio as models became the subject of paintings. In this case, the fashion was the muse not the models.
 
tags: Candel FW2013, Candela, FW2013, RTW, fsahion, fur, great gatsby, lace, new york fashion week, nyc, nyfw, sequins
categories: New York Fashion Week, design, designers, fashion
Friday 02.15.13
Posted by Smita Jacob
 

NYFW BCBG Max Azria FW 2013

I am so grateful that Anjali Patel covered some of FW for me this season as I couldn't make it to NYC this month, first because of my schedule, then because of Nemo!

I first met Anjali at Fashion Week last September (when we both asked each other for photographs with Vanessa Williams after the Carlos Miele show) and I knew she'd have fun covering backstage (Miss USA was there!) and runway for Hogger & Co.

Thanks Anjali!

Here's what she had to say about BCBG Max Azria Fall and Winter Collection:

Bon Chic, Bon Genre.  I think the word to define BCBG FW 2013 collection would be attitude, as in an edgy  attitude.  The only thing soft about this collection is the fur.  Lace mixed with knit sweaters and caps are draped with bold and bright animal print fur to create a luxury bohemian look.  I really like the heels with leather leggings and steel toes to create a sexy open toe boot look.  The leather has a masculine aesthetic but the cut and stitching combinations are very feminine.  For those that are looking for a non snow bunny look next Fall, BCBG has several choices for you.  The FW collection color palette ranges from pure white (even after Labor Day) to deep purple and blues.  I see this as a collection of contrasts: leather and lace, white and dark, fur and sheer silk.  Asymmetrical skirts show just enough skin but balance the outfit.


 

tags: BCBG FW2013, BCBG Max Azria, FW2013, Fall 2013, Fashion week, bcbg, fur, new york fashion, new york fashion week, nyc, nyfw, runway
categories: New York Fashion Week, fashion
Thursday 02.14.13
Posted by Smita Jacob
 

NYFW Candela SS2013 RTW

I'm such a huge fan of Candela...everything is bohemian and playful, demure and sweet.

Don't you want these beautiful head of braids and those SHOES?

It was nice to see Candela designer Gabriela Perezutti and Ken Downing, the Senior Vice President and Fashion Director at Neiman Marcus.

Here a look at SPRING, at the Candela RTW SS2013 Presentation...

 

tags: Gabriela Perezutti, Ken Downing, NYFWSS2013, Neiman Marcus, fashion, new york fashion, new york fashion week, nyc, nyfw, shoes, spring, spring 2013
categories: New York Fashion Week, design, designers, fashion, hair, shoes, shopping
Thursday 02.07.13
Posted by Smita Jacob
Comments: 2
 

NYFW Brandon Sun

Looking back today on Brandon Sun's immaculate SS2013 RTW presentation at Mercedes-Benz Fashion Week.

Animal prints with beautiful, luscious fur. Sexy, flowy gowns mixed with pencil skirts and sculptured accents. Draped, yet structured and impecably tailored.

I want it all.

 

tags: Beauty, Brandon Sun, NYFWSS2013, New York, fashion, fur, hair, nyc fashion week, nyfw, nyfw2012
categories: New York Fashion Week, beauty, design, designers, fashion, hair, jewellery, jewelry, shopping
Thursday 01.31.13
Posted by Smita Jacob
Comments: 1
 

Boston: Neiman Marcus, Longchamp

Neiman Marcus recently celebrated the launch of their Longchamp shop with festivities hosted by Lani. I was honored to be asked to photograph all the fun and fancy; easy to do when surrounded by luscious bags, macarons and champagne! Lucky Mariah won the Veau Foulonne tote in Fall's much sought after shade...take a look...Join me at the Longchamp party!

tags: Neiman Marcus, Neimans, bags, fall, fashion, handbags, longchamp, macarons, maroon bags for fall, shopping, totes
categories: bags, design, designers, fashion, product, shopping, style
Tuesday 12.11.12
Posted by Smita Jacob
Comments: 9
 
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