We had a twirly good time shooting the Zoora Capsule Collection last week, here are some highlights.
Thank you Aubrie for having me capture this collection and Rachel, you were a treat to shoot!
Boston: Zoora Shoot, Teaser
Had a ball with Aubrie and Rachel at yesterday's shoot for Zoora's Capsule Collection, which we saw at the Liberty Hotel not long ago. We shot at the very cool Mass Challenge space at One Marina Park Drive in Boston.
Here's a sneak peek of the shoot. Be sure to check out Zoora's Capsule Collection for custom Spring looks for under $100!
Boston: Zoora Capsule Collection
Last night Zoora had a capsule collection show at The Liberty Hotel for their Fashionably Late series, in Boston.
A beautiful collection of designer items (custom piece all under $100) made the walk around the gorgeous hotel that used to be The Charles St. Jail.
It was nice to hang out with some blogger faves, the coolest couple we know, Kate and Jack, from Union Jack Creative, Danielle from Story of Style and Helena from The Honey Flower Girl, who you've also seen here.
ZOORA @ APPLE, Boston
Last night was the launch of Zoora held at the Apple store on Boylston Street in Boston.
We last met Aubrie and the Zoora team at Bradley and Diegel salon on Newbury for the test run of the site.
This time, the beautiful finished website was unveiled and the designer gowns were paraded in front of Apple's giant logo on the 3rd floor. The turnout was grand and everyone is so excited for Zoora to take off!
The website is up and running but the offical launch is on January 30 2012 with Trunk shows taking place in February.
(Caught on cam: Boston Bloggers A Stylized Hysteria and Scorpion Disco)
ZOORA @ Bradley & Diegel
The lovely Aubrie Pagano who is the mastermind behind Zoora, invited me to an informal soirée to meet and test-drive what will soon (as of January 28 2012) change the way we shop for ready-to-wear designer clothing online.
We gathered at the gorgeous Bradley & Diegel salon on Newbury last night for a first look at the beta website and a feel of the designs from Emily Muller (of Emily Muller Apparel) and Victoria Dominguez-Bagu (of MariaVictoria Designs). On hand was Maria Cataldo who discussed the design of the website and let us try it out giving our feedback on its layout and functionality.
Zoora plans to offer access to the latest designer clothing but with the ability for us to custom alter the clothing to our size/shape/preference.
So far, Zoora has 22 designers who are already on board and offering modifications to hemlines, fabric and colour to their looks which will allow the customer the freedom to pick and choose what will work for them.
The best part, and the one I'm most excited about is getting a perfect fit. Zoora (attained from misura meaning "measurement" in Italian) will take your height, weight, bust, waist and hip measurements and go from there. This ensures that you won't fall under the generic sizing charts found on standard clothing websites.
We were also treated to complimentary hair styling from Bradley & Diegel stylists. Thanks to Kathy who transformed my head into a bed of luscious curls!
I can't wait for Zoora's official launch next January 2012. For now, you can sign up here.
Thanks to Aubrie, Holly & Greg, Emily, Victoria and the gang at Bradley & Diegel for hosting such a fun event!
